As a valued advertiser and industry colleague, you have received this promotional e-mail to keep you up-to-date with information about Lighting Dimensions. Your e-mail address will not be sold, rented or given to any outside party for any purpose. If you do not wish to receive future notices via e-mail, please click here.

Special Focus:
Themed Entertainment/ETS-LDI Show Preview

Click Here for
Lighting Dimensions 2005 Media Kit and Advertising Information

Contacts

LD/ED Eastern/Midwest
Sales Manager
Aimee Eckert
(856) 985-2753
aeckert@primediabusiness.com

LD/ED Western/International
Sales Manager
Holly O'Hair
(805) 557-0945
hohair@primediabusiness.com

Production Coordinator
Diane Straughen
(913) 967-1814
dstraughen@primediabusiness.com

Editor
Marian Sandberg-Dierson
(212) 204-4266
msandberg-dierson@primediabusiness.com

Associate Publisher/
Editorial Director
David Johnson
(212) 204-4272
djohnson@primediabusiness.com

Group Publisher
Doug MacDonald
(212) 204-4259
dmacdonald@primediabusiness.com

Lighting Dimensions
& Entertainment Design
249 West 17th Street, 4th Floor
New York, NY 10011-5300

PRIMEDIA Publications
www.entertainmentdesignmag.com www.lightingdimensions.com


PRODUCERS OF:
ETS-LDI Show
Broadway Lighting & Sound Master Classes
EDDY Awards

Lighting Dimensions' helps you reach more than 63,000+¹ unique buyers across its franchise of products

Reach key decision makers everywhere they search for information –
in print, online and in person. Let us help you develop a customized program to grow your business.

In Print: November Issue

Literature Showcase available now
Create awareness and generate more requests for your newest product offerings with a Lighting Dimensions Literature and Web Showcase in the November issue. Promote your catalog, brochure, specification sheet or other literature to preview new or 2006 products. Hurry–call your representative and reserve your space by October 3.

Trendsetters:

• The Rolling Stones
  

  LD Patrick Woodroffe is at it again for the The Rolling Stones World Tour 2005- 2006 in support of Bigger Bang. 

• Hurricane Katrina Benefits in NY
  Manhattan hosted From the Big Apple to the Big Easy, two benefit concerts for victims of Hurricane Katrina, one at Madison Square Garden and the other at Radio City Music Hall.
• Radio City Music Hall's Wall
  Radio City Music Hall incorporates a huge, new LED wall by Barco.
• Retrofitting in Illinois

  Two Illinois theatres undergo lighting renovations: Genesee Theatre in Waukegan and Rialto Square Theatre in Joliet.

• Turtle Talk at Disney World, Orlando

  Find out about this interactive video experience based on the talking turtle from Finding Nemo.

• Will Rogers Follies on Tour
  Mike Baldassari uses Element Labs' Versa Tubes to light steps with video for this touring production.

• Rent the Movie

  Musical theatre favorite Rent takes to silver screen.

Talk:

• How I Did That: Corporate/Industrial in Orlando 
  

  Andrew Douglas takes us through his design featuring over 1,000 fixtures, 200 motors, and over 4,000' of truss.

Technology:

• Pharos
  

  An in-depth look at Pharos Controls' award-winning control product.

Tools:

• Buyer's Guide - ETS-LDI new products

  Don't miss this preview of the latest products to be launched at ETS-LDI (November 11-13) in Orlando.

In every issue:
What's New in Gear
Industry News

Keep your customers and prospects informed about your latest new product, and reach an expanded audience of buyers who search for information and suppliers online. Learn more about Lighting Dimension's online franchise products:

• www.lightingdimensions.com—more than 40,000 monthly unique visitors who use the site to access the latest industry information and search for suppliers.
  
• ED/LD E*Wire e-newsletter—more than 27,000 subscribers who rely on ED/LD e-wire for breaking industry news and the latest information on products. Click here for more information.
  
• ED/LD Product NewsWire—more than 42,000 subscribers who need the latest insights on new products and technology. Click here to find out more.

ETS-LDI, the industry's leading conference and exhibition, attracts top professionals who purchase products across a variety of categories: lighting, video-display/projection, pro-audio, staging, rigging, special effects and much more. Exhibiting at ETS-LDI provides an opportunity to meet face-to-face with more than 11,000 key decision makers, and position your company as an industry leader. Visit www.ldishow.com for more information.

Building Brand Equity

There are four steps in building a brand:

1. Create AWARENESS of the product or service; familiarize existing and potential customers with brand attributes such as innovation, value, customer service, trust, and technology leadership.

2. Induce CONSIDERATION of the products and services by those exposed to the advertiser's message

3. Establish PREFERENCE for the brand by stressing its values to the customer, and so they will spread the message by recommending the brand

4. Inspire PURCHASE (preferably with up-sells, cross-sells, and repeat business).²

Look for more “Brand Equity” tips in the next issue.

Build brand equity that creates brand awareness and purchase intent with lighting products decision makers when you advertise in the November issue of Lighting Dimensions. Lighting Dimensions and its franchise of products helps you build a positive product image to keep your company front-of-mind with buyers.

Sources: 1. Publisher’s Own Data, 2004 ; 2. It Pays to Advertise: Effects of Business-to-Business Advertising on Decision-Makers, American Business Media, 11/99.

As a valued advertiser and industry colleague, you have received this promotional e-mail to keep you up-to-date with information about Lighting Dimensions. Your e-mail address will not be sold, rented or given to any outside party for any purpose. If you do not wish to receive future notices via e-mail, please click here.

Lighting Dimensions - 249 West 17th Street, 4th Floor, New York, NY 10011-5300